IVR & press-1 routes
IVR and press-1 routes for consented, lawful campaigns
Capacity engineered for short, automated calls — appointment reminders, surveys, collections notices and opted-in marketing. Every campaign is reviewed for consent and local rules before it goes live, which is exactly why these routes stay stable.
Your rate deck is available in the portal after sign-up.
IVR · appointment reminder
+44 161 ••• ••••
48%
0.9min
2.4s
Sample values · live per destination in portal
What it is
IVR routes carry automated calls that people agreed to receive
An IVR (Interactive Voice Response) campaign plays a recorded or synthesised message and lets the recipient respond with their keypad or voice. "Press-1" is the most common pattern: the message explains why you are calling and offers a key to connect to a live agent, confirm an appointment or opt out. Voice broadcast is the one-way variant, used for notices that need no response.
Automated calls behave very differently from agent calls. They are short, launched in bursts and measured in calls per second rather than concurrent agents. Ordinary wholesale routes treat that pattern as suspicious, because short bursts are also the signature of unwanted calling. The result is blocked campaigns, poor completion and routes that disappear mid-send.
CLIRoutes IVR routes solve that by being explicit. Each campaign is described and reviewed up front — who is being called, why, and on what basis they agreed. Approved campaigns run on capacity profiled for short calls, with CPS limits agreed per campaign and billing increments that suit short durations.
This is a product for organisations that already have consent: clinics confirming appointments, utilities sending outage notices, lenders reminding customers of payments due, research firms running opted-in surveys, and brands calling subscribers who asked to hear from them.
Consent-reviewed campaigns
Every campaign is reviewed for lawful basis, audience and script before traffic starts.
Short-call profiles
Routing and billing increments tuned for calls that last seconds, not minutes.
Approved CPS per campaign
Calls-per-second limits are set to match the campaign, protecting your routes and recipients.
Clean DTMF and transfer
RFC 2833 DTMF and early media handled correctly, so press-1 transfers connect cleanly to agents.
Who it’s for
For organisations with a clear reason to call — and permission to do it
IVR routes are designed around lawful, expected communication.
- 01
Healthcare and services
Appointment reminders and confirmations that reduce no-shows and free up front-desk time.
- 02
Collections and billing
Payment-due notices and account updates within local collection rules and calling-hour limits.
- 03
Research and surveys
Opted-in customer satisfaction and market research surveys with keypad or speech responses.
- 04
Opted-in marketing
Calls to subscribers who gave documented consent, with a working opt-out in every message.
How it works
How a press-1 call is routed
Short calls need short paths. Every hop adds delay and another chance for the call to be dropped.
- Hop 1Your IVR platformLaunches calls at the approved CPS with an authorised caller ID and campaign tag.
- Hop 2CLIRoutes edgeChecks the campaign tag, enforces CPS and applies short-call routing rules.
- Hop 3Short-call carrierInterconnects that accept automated, short-duration traffic for approved campaigns.
- Hop 4RecipientHears the message, presses a key to connect, confirm or opt out.
Why ordinary routes fail
Bursty, short calls trigger fraud controls on carriers that were not told to expect them. Campaigns get blocked mid-send.
How we keep them stable
Campaigns are declared to downstream carriers with volume profiles, so automated traffic is expected rather than flagged.
Transfers that connect
Press-1 transfers to agents keep the original call leg and audio path, avoiding dead air at the moment that matters most.
Features
What you get with IVR Routes
Campaign review
Submit audience, script and consent basis in the portal. Our compliance team reviews it and approves a traffic profile.
Approved high CPS
Calls-per-second capacity sized to each campaign, with limits enforced at our edge to protect route health.
Short-call billing
Billing increments suited to short automated calls. Exact increments per destination are in your portal rate deck.
DTMF and early media
RFC 2833 and SIP INFO DTMF supported, with early media handled so prompts play from the first second.
Campaign analytics
Completion, ASR, average duration and short-call ratio per campaign, so you can see message effectiveness at a glance.
Calling-hour controls
Optional per-country calling windows enforced at our edge, so a misconfigured scheduler cannot call outside permitted hours.
Quality metrics
The numbers that matter here
IVR traffic is judged differently from agent traffic. Short ACD is expected; what matters is completion and how quickly calls connect.
52%
ASR Answer-Seizure Ratio
Shows how many recipients picked up. Consented audiences consistently answer more than cold lists.
3.4min
ACD Average Call Duration
Expect short durations. A rising ACD on press-1 campaigns means more people are pressing through to agents.
2.1s
PDD Post-Dial Delay
Critical for automated calls: long post-dial delay causes recipients to hang up before the message starts.
97%
NER Network Effectiveness Ratio
Confirms the network completed attempts. A falling NER mid-campaign is the earliest sign of downstream throttling.
Gauge values are illustrative. Live per-destination ASR, ACD, PDD and NER are in your portal.
Setup
From sign-up to first call
IVR campaigns go live after a short review. Prepare these details and approval is typically quick.
- 1
Open an account and verify your business
Fast business onboarding: company, website and the type of campaigns you run. Extra documents only where a destination's rules require them.
- 2
Describe your campaign
Audience, purpose, consent basis, script or recording, expected volume and the caller ID you will present.
- 3
Receive an approved profile
We confirm CPS limits, calling windows and the routes the campaign will use.
- 4
Fund your wallet
Top up with USDT, BTC or ETH. Your rate deck is available in the portal after sign-up.
- 5
Launch and monitor
Send traffic with your campaign tag and follow completion and quality in real time.
Compare
How this route compares
Most customers run two or three route types side by side. Use the one that matches each traffic profile — mixing them on one trunk is the most common cause of poor answer rates.
| Attribute | CLI | IVR | CC | A-Z | SIP trunk | DID |
|---|---|---|---|---|---|---|
| Primary job | Outbound with your caller ID intact | Automated, consented campaigns | Agent-handled dialer outbound | Broad wholesale coverage | PBX / UCaaS connectivity | Inbound and owned CLI |
| Caller ID | Guaranteed passthrough | Authorised CLI, delivered | Authorised CLI, delivered | Tier-dependent | Your DIDs or authorised | Number you own |
| Typical call length | Medium to long | Short (under 60s) | Medium | Any | Any | Inbound, any |
| CPS / concurrency | Moderate, steady | High, approved per campaign | High concurrency, bursty | Scales with volume | Channel limit you set | Per-number channels |
| Consent review | CLI authorisation | Required per campaign | AUP + DNC hygiene | AUP | AUP | Regulatory documents |
| Typical buyers | Sales teams, BPOs | Notification & survey platforms | Call centers, dialer operators | Resellers, carriers | Businesses, UCaaS | Support desks, local presence |
- CLI
- Primary job
- Outbound with your caller ID intact
- Caller ID
- Guaranteed passthrough
- Typical call length
- Medium to long
- CPS / concurrency
- Moderate, steady
- Consent review
- CLI authorisation
- Typical buyers
- Sales teams, BPOs
- IVR
- Primary job
- Automated, consented campaigns
- Caller ID
- Authorised CLI, delivered
- Typical call length
- Short (under 60s)
- CPS / concurrency
- High, approved per campaign
- Consent review
- Required per campaign
- Typical buyers
- Notification & survey platforms
- CC
- Primary job
- Agent-handled dialer outbound
- Caller ID
- Authorised CLI, delivered
- Typical call length
- Medium
- CPS / concurrency
- High concurrency, bursty
- Consent review
- AUP + DNC hygiene
- Typical buyers
- Call centers, dialer operators
- A-Z
- Primary job
- Broad wholesale coverage
- Caller ID
- Tier-dependent
- Typical call length
- Any
- CPS / concurrency
- Scales with volume
- Consent review
- AUP
- Typical buyers
- Resellers, carriers
- SIP trunk
- Primary job
- PBX / UCaaS connectivity
- Caller ID
- Your DIDs or authorised
- Typical call length
- Any
- CPS / concurrency
- Channel limit you set
- Consent review
- AUP
- Typical buyers
- Businesses, UCaaS
- DID
- Primary job
- Inbound and owned CLI
- Caller ID
- Number you own
- Typical call length
- Inbound, any
- CPS / concurrency
- Per-number channels
- Consent review
- Regulatory documents
- Typical buyers
- Support desks, local presence
Compliance notes
Rules that keep this route stable
Automated calling is tightly regulated almost everywhere. We review campaigns so that the ones we carry are the ones carriers are happy to accept.
Consent is required
Marketing campaigns need documented prior consent. Informational calls need a clear, lawful relationship with the recipient.
TCPA and DNC in the US
US campaigns must comply with the TCPA, the National Do Not Call Registry and state rules, including calling-hour limits.
Local rules elsewhere
Ofcom guidance, GDPR and ePrivacy rules, Canada’s CRTC rules and national opt-out registers apply where relevant.
Identify and offer opt-out
Messages must identify the caller at the start and offer a working opt-out. Opt-outs must be honoured promptly.
Coverage
IVR Routes by country
Automated calling rules differ sharply between countries. Country pages note local consent and calling-hour requirements.
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- Spain
- Italy
- Netherlands
- Belgium
- Switzerland
- Austria
- Sweden
- Japan
- Brazil
- Mexico
Why consent makes IVR routes work better
Automated calling has a reputation problem, and carriers respond to it by blocking traffic that looks automated. The only durable way to run IVR campaigns is to make sure every campaign on a route is one the recipients expect. That is what our review process is for.
The commercial effect is straightforward: consented audiences answer more often, listen longer and opt out less. Routes carrying only reviewed campaigns stay open, so your reminders and notices are delivered on schedule instead of failing halfway through a send.
FAQ
IVR Routes FAQ
Can’t find what you need? Our routing team answers within the hour, around the clock.
What types of IVR campaigns do you carry?
Appointment reminders, delivery and service notifications, collections and payment-due notices, opted-in surveys and opted-in marketing to recipients who gave documented consent. Every campaign is reviewed before it goes live.
What do I need to submit for campaign review?
Your audience and how the list was sourced, the purpose of the call, the consent or lawful basis, the script or recording, expected daily volume and peak CPS, and the caller ID you will present.
What is press-1?
A press-1 call plays a short message and invites the recipient to press a key to connect to a live agent, confirm an appointment or take another action. It should always include an option to opt out.
Do I need consent for informational calls?
Rules vary by country. In many markets informational calls to existing customers are permitted, while marketing calls need prior express consent. In the US, the TCPA sets specific rules for prerecorded calls. We review each campaign against the relevant rules.
How are short calls billed?
IVR routes use billing increments suited to short automated calls. Exact increments for each destination are shown in your portal rate deck after sign-up.
What CPS can I run?
CPS is approved per campaign based on volume, destination and route capacity. Limits are enforced at our edge so a scheduler misconfiguration cannot overload a route.
Can I transfer press-1 responders to my call center?
Yes. Transfers can go to your own SIP endpoint, a trunk or a DID. Many customers send transfers to agents on CC routes or SIP trunks.
What caller ID should IVR campaigns use?
A number you own or are authorised to use, which recipients can call back. Ideally it should identify your organisation and reach an inbound line or IVR with an opt-out option.
What happens if a campaign gets complaints?
We share complaint data with you and may pause the campaign while it is reviewed. Campaigns with sustained complaints are not reinstated, which protects route quality for every customer.
Run reminders, surveys and notices on routes that stay open
Open an account and submit your first campaign for review. Your rate deck is available in the portal after sign-up.