IVR routes · IT +39
Italy IVR Routes for consented campaigns
Capacity for consented and lawful automated calls to Italy: appointment reminders, surveys, collections notices and opted-in marketing. Campaigns are reviewed before IVR capacity is enabled.
- country_code
- +39 · IT
- national_len
- 6–11 digits; fixed numbers keep their leading 0
- mobile
- 3xx (e.g. 320–339, 340–349, 350–353, 360–368, 370–393)
- fixed
- 06 Rome · 02 Milan · 011 Turin
- regulator
- AGCOM (communications) and the Garante (data protection)
- timezone
- CET (UTC+1), CEST (UTC+2) in summer.
- reviewed
- 2026-10-20
Overview
IVR routes to Italy
IVR routes to Italy carry automated calls that play a message and capture a key press or speech response. Automated calling is regulated more tightly than live calls almost everywhere, so we review the campaign type and consent basis for Italy before turning capacity on.
Automated marketing calls to Italian consumers require prior consent. Payment reminders and service notifications are the common IVR uses. We review the consent basis and RPO process first.
Italy has an active outsourced customer-care sector and strict enforcement against aggressive telemarketing. Calls presenting unregistered or unidentifiable numbers are a recurring enforcement target.
| Type | E.164 |
|---|---|
| Mobile | +39 312 345 6789312 345 6789 |
| Fixed | +39 06 1234 567806 1234 5678 |
| Toll-free | +39 800 123 456800 123 456 (domestic only) |
+39 followed by a 6–11 digit number; geographic numbers keep the leading 0, mobiles start with 3.
Regulation · AGCOM
Caller ID rules in Italy
A practical summary for operations teams, not legal advice. Confirm current requirements with counsel before you launch.
Caller-ID presentation
Registro Pubblico delle Opposizioni
Identifiable CLI
Consent and the Garante
Calling hours
No single statutory window, but the telemarketing code of conduct and complaints practice favour weekday daytime hours.
Dialing & setup
Dialing Italy correctly
- Keep the leading 0 on fixed numbers: 06 1234 5678 becomes +39 06 1234 5678. Italy is one of the few countries where the 0 stays.
- Mobiles start with 3 and have no leading 0: +39 312 345 6789.
- Check the RPO before marketing calls; since 2022 it covers mobile numbers and cancels prior consents when someone registers.
- August (Ferragosto) sees a sharp drop in B2B answer rates.
Caller ID best practice
Present an Italian number assigned to you that is recognisable and callable, and keep CLIs consistent across campaigns.
Troubleshooting
Common SIP errors on Italy calls
- 404
Not Found
The leading 0 of a fixed number was dropped. +39 6… is not valid; +39 06… is.
- 403
Forbidden
An Italian CLI on international-origin traffic was blocked under AGCOM’s anti-spoofing rules.
- 484
Address Incomplete
A short number, often from a fixed-length validator.
Quality guidance
What healthy Italy traffic looks like
Italian routes are stable. Most quality issues on new Italian campaigns turn out to be number formatting, specifically a dropped leading 0.
35–55%
2–4min
2–5s
Typical ranges on healthy routes, as guidance only. Results depend on your lists, CLI reputation and campaign type. Live per-destination stats are in your portal.
Setup
Connect your IVR route for Italy
Replace the placeholders in angle brackets with the values from your portal. Full trunk templates for each platform are in the portal after sign-up.
; extensions.conf — consented IVR campaign to Italy
[ivr-it]
exten => s,1,Answer()
same => n,Playback(custom/identify-business)
same => n,Read(KEY,custom/press-1-or-9-to-opt-out,1,,1,6)
same => n,GotoIf($["${KEY}" = "9"]?optout,1)
same => n,GotoIf($["${KEY}" = "1"]?agent,1)
same => n,Hangup()
exten => optout,1,AGI(record_optout.agi,${CALLERID(num)})
exten => agent,1,Dial(PJSIP/<AGENT_QUEUE>,30)FAQ
Italy IVR routes: FAQ
Can’t find what you need? Our routing team answers within the hour, around the clock.
Do I need to scrub against the Registro delle Opposizioni?
Yes, for marketing calls. The register covers landlines and mobiles, and scrubbing is a condition of running marketing campaigns on our Italian routes.
What answer rates can I expect in Italy?
They depend on the CLI and on the campaign. Italian numbers you hold perform best. Your portal shows live ASR and ACD for Italian destinations so you can compare.
Why must I keep the 0 in Italian numbers?
Italy integrated the 0 into fixed numbers in 1998, so it is part of the number, not a trunk prefix. Dropping it produces an invalid number.
What changed with AGCOM’s anti-spoofing rules?
Operators now block international-origin calls presenting Italian numbers unless they are legitimate, starting with fixed numbers and extending to mobiles in November 2025. Italian CLIs must be used on properly originated traffic.
Does the RPO cover mobile numbers?
Yes, since July 2022. Registering also revokes consents given earlier, so check the register before every campaign even if you hold consent.
What consent do I need for IVR calls to Italy?
Automated marketing calls to Italy generally require prior consent, while service messages to existing customers are treated more leniently. Every message should identify the caller and offer an opt-out. We ask for your consent basis during campaign review.
Other products in Italy
Nearby countries
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Italy IVR Routes
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